Some of you may have noticed the ads on my site. These are Adsense ads, presented by Google. What Adsense does is crawl my blog entries, and deliver ads that are relevant to my blog, and hopefully in turn, my readers. Basically, if you click on one of the ads, it pays me money as a commission, something like a couple cents a click. But it also charges the advertiser per click you make. Apparently what has been happening is that some ingenious competitors have realized they can jack up the cost of someone else by clicking multiple times on a competitor’s ad. This Click-Fraud is what the new tools that Google has introduced are combating.
These tools allow advertisers to block people by IP, check out who has clicked multiple times on their ads, and even block people who have clicked multiple times, but haven’t bought anything. It also logs every click made on your ads so you can see who clicked, from what site, how many times. This helps the advertisers know who is clicking, and to see if they are being attacked. Google did some research and found that only about 10% of the clicks are invalid, and only .02% are from attacks. But Google wants its advertisers to have the tools to help them feel safe, and be free to advertise as much as they want.
So I encourage you to click on the ads on my site. The advertisers will thank you, and I will thank you, because every click you make helps pay for my continuing education, and hopefully, additions to this site. Have a Great Day.
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